Spencer Marshall Portfolio

Rondon Coffee Packaging

2009-10-07T09:55:00.000-07:00

Overview
Colorado based Rondon Coffee is a family owned gourmet coffee company that grows high quality Arabica coffee beans in the rich volcanic soil of the Santa Fe Estate in Nicaragua's Jinotega province. The Rondon family is proud of their heritage and are passionate about giving back to their homeland.

Websites

2009-07-15T10:10:00.000-07:00

View some of the websites I've designed:

• Ultimate Health Chiropractic: http://uhchiro.com/

• Andi Marshall Photography: http://andimarshall.com/

• Rocky Mountain Children's Law Center: http: //www.rockymountainchildrenslawcenter.org/

• Amelia Alexandre Fresh Vintage: http://ameliaalexandre.com/

TeleTech Overview Brochure

2009-01-22T21:21:00.000-08:00

Overview
The TeleTech overview brochure explains the core capabilities of the company and holds additional brochures explaining specific capabilities pertinent to the recipient. The design reflects the technological, international and multi-cultural attributes of the company.

Rocky Mountain Fresh Foods

2009-01-22T13:17:00.000-08:00

Overview
Rocky Mountain Fresh Foods is an independent grocery store located in Buffalo Wyoming.

Challenge
The challenge was to give Rocky Mountain Fresh Foods a more current look and feel in order to compete with their growing surroundings and increasing competition, yet still maintain their wholesome hometown feel.

Solution
The cow, apple, and pear illustrations were chosen to reflect the small town charm of the store. The reusable tote displays their environmental commitment to the community, as well as their good sense of humor. The plastic bag is biodegradable and is made of corn product, and the brown paper bag is 100% recyclable. The bags were popular in town and were featured in an article in the local newspaper.

Urban Jungle

2009-01-22T10:41:00.000-08:00

Overview
The Urban Jungle is a conceptual project for a pet store that focuses on the passion and love that many individuals have for their urban pets. The store celebrates the personality and character of these truly unique urban dwellers, and provides solutions for pet owners to help promote long, healthy and stylish lives for their pets.

Challenge
The goal of the Urban Jungle is to create a niche market for people that love their pets, and don’t mind spending a little more for quality and style.

Solution
The color palette of bright pink and black, as well as the typographic and illustration elements, convey a fun and stylish feel. Large black and white photographs placed on billboards across the city illustrate the image and atmosphere of this sophisticated pet store.

SPARK

2009-01-20T21:13:00.000-08:00

Overview The idea for Spark was first conceived in a meeting among Arizona’s most influential Chief Information Officers. The “CIO’s” wanted a forum to discuss some of the new challenges they were facing, as well as a way to meet and mentor promising IT students. In a short 5 months the event was organized and Spark was born. The first of the events was held at Arizona State University and included 40 CIO’s and over 2,500 students.

Challenge
The goal and challenge of Spark was to communicate to Information Technology students and professionals about the great benefit of this type of event. The design was intended to peak the interest of the greatest minds in the field and effectively entice them to attend.

Solution
The image of the shattering light bulb became the icon for this event. The image symbolized the power of bringing great minds together from all over the country to spark new ideas. The saturated, modern color palette of orange, gray and black, helped communicate the idea of innovation, collaboration and excitement. Spark will expand to 3 major Universities in 2009.

Amelia Alexandre

2009-01-20T19:09:00.000-08:00

Overview
Amelia Alexandre “fresh vintage” is a children's clothing boutique based in Denver, CO. The clothing line was inspired by a love for children's fashion from the mid-century. Each garment is created with textures, colors, small details, and patterns that help create character and story.

Challenge
The goal of the new clothing line was to create a niche market for mothers wanting creative and original clothing for their little girls. The competitive market demanded a clear and strong brand identity in order to stand out and draw the attention of the primary customer segment.

Solution
Amelia Alexandre’s color palette of greys, muted reds, pinks and purples create a vintage, whimsical, feminine, and childlike feel. The vintage character of the clothing line is enhanced by the website’s design that incorporates old photo album or scrapbook design elements that allow the beautiful photography to become the major focus of the design. The brand has been established with a style guide or brand book. The different elements of the style guide will be manifest in a variety of ways including, clothing tags, brochures, promotional mailers and emails etc.

Champions for Children

2009-01-20T16:27:00.000-08:00

Overview
Champions for Children is a cycling team dedicated to fundraising for the Rocky Mountain Children’s Law Center. The team consists of amateur cyclists from around the Denver metro area. Champions for Children participate in many rides throughout the season including the Triple Bypass, a gruelling 120 mile ride over the Colorado Rockies.

Challenge
The goal of the team is to raise awareness for The Rocky Mountain Children’s Law Center, create a fun and safe environment for cyclists, and provide a means of networking for a diverse group of Denver professionals.

Solution
The electric green and yellow color palette helps riders stand out in the peloton. The friendly yet professional design provoked conversation and awareness for the Rocky Mountain Children’s Law Center among participants and spectators alike. In 2008 the team fundraising goal of $70,000 was realized and surpassed by over $30,000.